Evaluation 5

Evaluation: How did you attract/address your audience?

Front Cover:

My front cover uses direct address to immediately capture the attention of the audience. Direct mode of address is effective in engaging all types of audiences, not just my target audience.

The clothes of my models attract my target audience, and also their appearance. Free’s piercings connote the metal/rock genre, and fans of Metallica will recognize the shirt she is wearing. 

I have used lots of buzzwords on my front cover, such as Win! Free! Exclusive! to draw my readers in. The effectiveness of these words are emphasised by the income bracket of my target audience. My magazine is low price, and my target audience wouldn’t have a lot of disposable income, so the free gifts and competitions appeal to them.

My magazine’s selling line “The UK’s best selling Alternative Magazine” is effective at 

attracting the audience because it implies my magazine is well regarded and prestigious. This draws readers because they are looking for quality products.

Contents Page:

My contents pages attracts the audience through using direct mode of address, for instance the picture of the band Fall Before Us in the bottom right corner has their gaze focussed on the reader. The images I have used show a broad range of bands and artists, and some images show the bands performing in concert, which is effective in attracting my audience because I am targeting people who enjoy going to live music events.

Double page spread: 

The poses and facial expressions of my models scream “Attitude” 

This is effective because a lot of 16-19 year olds like to see themselves as rebellious and wild, and they can relate to the artists. the quote “Music is stale, we’re the future” is a radical statement that shows the band have their own firm opinions. My target audience like alternative genres which are less mainstream than the repetitive pop music which is played in the charts, so this statement that attacks pop music is relatable to my audience.

My target audiences likes to play musical instruments, and many of them would be in a band, so the questions and answers I have included in my interview appeal to them. For example, part of Free’s answer to my first question “2 years ago we were making music out of Will’s bedroom and busking in town- we’d be lucky if we made enough for the train fare home”. This answer attracts my audience because it shows that the band in my magazine started from the bottom, and my target audience will relate to this