Audience and Research

Task 1

I have researched the target audiences of various different high profile, high selling music magazines. This research will help me narrow down my audience and aid in advertising my magazine to them.

The first magazine I researched was NME.

• NME’s readers are 69% male, 31% female
• The average age of their readers is 24
• They circulate 40,968 from January to June
• The magazine has a readership of 369,000

NME readers have a lot of disposable income

• On average they spend £532 on clothes per year
• They spend £1229 on audio equipment per year
• 52% of the readers own a digital camera.
• 94% of the readers use the internet, and spend 2.4 hours per day browsing the web
• They spent £108 on games and £197 on games consoles.

The second magazine I researched was Kerrang!

“Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.” - Kerrang’s mission statement.